An instance that can be somebody else's

A name, a tagline, a logo, a favicon and the launcher icons derived from it; the
Middle-earth strings as data; themes as token sets; and a stylesheet for what
none of that reaches. All four are on one page, in one settings group.

The snapshot is a Jinja global over a process-level cache, because render() has
no session and four render paths never reach it at all -- the sign-in page, the
error pages, the offline page and the SSE fragments. A context value would have
had to be threaded through every one and would still have missed those. It being
a global is also what lets mark() branch on an uploaded logo without any of its
six call sites learning about branding; the macro that renders the sidebar link
is called brandlink now, because a macro imported as `brand` shadows the global
for the whole template and took out every page at once.

Defaults in code and overrides in the database, as the prompt fragments do, with
one difference stated in the module: an empty fragment means off, an empty
flavour string means the shipped wording. And blanked rather than dropped --
settings_store.update merges, so an omitted key leaves what was stored last time
and "I typed the default back in" would store something different from "I changed
nothing".

A custom theme sets a handful of tokens and inherits the rest, and the
inheritance is a CSS fact: tokens.css matches [data-base="shire"] as well as
[data-theme="shire"], so a custom light theme lands on parchment rather than four
light colours on near-black. Values are validated on read rather than on save,
because a theme written straight into the settings table still has to produce a
stylesheet that parses -- a `}` in a value ends the rule and silently breaks
every rule after it. The soft variants are derived from the accent, or a changed
accent leaves focus rings in the old hue and reads as half-working.

/branding.css is a route, not an inline block: an external stylesheet has no HTML
context to escape from. The link carries a content hash, so a save is not left to
the browser's cache, and it is deliberately outside the service worker's precache
list, which is versioned by the release.

The instance name moved off /admin/general rather than being duplicated there.
An upgrade keeps it: the general row is read as a seed exactly while the branding
row has never mentioned the name, which is `key in row` and not `row[key] is
truthy` -- the two read alike would resurrect the old name underneath a cleared
one.

The theme list stops being a hard-coded pair in five places. Every failure mode
in that area is silent, so it is driven under a DOM stub as well as tested.

Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>

src/lembas/web/templates/chat/_interaction.html

@@ -8,7 +8,7 @@
   itself all came from a model that may have been reading somebody else's file
   a moment ago.
 
-  Deliberately attributed to the model rather than styled as if LLeMbas were
+  Deliberately attributed to the model rather than styled as if {{ brand.name }} were
   asking. A question that looks like it came from the application is a question
   people answer with things they would not tell a chatbot.
 

src/lembas/web/templates/chat/_message.html

@@ -63,7 +63,7 @@
     <header class="msg__meta">
       <span class="msg__author">
         {% if message.role == "assistant" %}
-          {{ speaking_model.label if speaking_model else "LLeMbas" }}
+          {{ speaking_model.label if speaking_model else brand.name }}
         {% elif machine %}
           Background job
         {% else %}

src/lembas/web/templates/chat/index.html

@@ -1,7 +1,7 @@
 {% extends "base.html" %}
 {% from "_macros.html" import icon, mark, model_avatar %}
 
-{% block title %}{{ chat.title if chat else "New chat" }} - LLeMbas{% endblock %}
+{% block title %}{{ chat.title if chat else "New chat" }} - {{ brand.name }}{% endblock %}
 
 {% block head %}
 <link rel="stylesheet" href="{{ url_for('static', path='css/chat.css') }}">
@@ -286,7 +286,7 @@
         <h2 class="empty__title">No models available</h2>
         <p class="empty__text">
           {% if user.is_admin %}
-            Add an OpenAI-compatible connection and LLeMbas will load its models.
+            Add an OpenAI-compatible connection and {{ brand.name }} will load its models.
           {% else %}
             No model connections have been set up yet. Ask an administrator.
           {% endif %}
@@ -305,7 +305,7 @@
           <div class="thread__intro">
             {{ mark(cls="empty__mark", uid="intro") }}
             <h2 class="empty__title">What would you ask?</h2>
-            <p class="empty__text">Speak, friend, and enter.</p>
+            <p class="empty__text">{{ brand.text.chat_empty }}</p>
 
             {# Only on a chat that does not exist yet. An empty chat someone
                opened on purpose already has a model and a prompt chosen. #}